Danish regulators are introducing advertising regulations that will restrict gambling promotions during live sports broadcasts. The measures establish limits for commercial messaging across televised and streaming sporting events.
Advertising Restrictions for Sports Coverage
The proposed framework targets gambling advertisements shown during live matches and tournaments. Authorities plan to limit the frequency and placement of these promotions. The guidelines will apply to all broadcasters and streaming platforms distributing sports content within the country.Implementation follows recent reviews of commercial practices in the Danish broadcasting sector. Regulators identified a need for defined boundaries between sports coverage and gambling marketing. Source: iGaming Express.