Play’n GO has expanded its Latin American operations by integrating its complete game library with Betano in Colombia. The platform went live on July 7, 2026, marking the provider’s latest entry into the region’s regulated sector.
The collaboration with Betano, a gaming brand under Kaizen Gaming, delivers the entire Play’n GO catalog to local players. The offering includes established titles such as Book of Dead and Reactoonz alongside newer releases. The integration aligns with the studio’s ongoing strategy to prioritize licensed jurisdictions across South America.
Market Position and Executive Outlook
Colombia remains one of the most stable regulated gaming jurisdictions in Latin America. Play’n GO identifies the region as a central component of its global expansion plan. Chief Commercial Officer Magnus Olsson stated: "Colombia is an incredibly important market for Play’n GO.
It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally." He added: "Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties." The details were provided in a July 2026 announcement by Play’n GO.